Getting Real: The smarter, faster, easier way to build a successful web application

Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design.

Book Description

This is not a technical book or a design tutorial, it’s a book of ideas. Anyone working on a web app – including entrepreneurs, designers, programmers, executives, or marketers – will find value and inspiration in this book. Getting Real gets rid of…: Timelines that take months or even years, Pie-in-the-sky functional specs, Scalability debates, Interminable staff meetings, The “need” to hire dozens of employees, Meaningless version numbers, Pristine roadmaps that predict the perfect future, Endless preference options, Outsourced support, Unrealistic user testing, Useless paperwork, Top-down hierarchy.

Table of Contents

• Introduction
• The Starting Line
• Stay Lean
• Priorities
• Feature Selection
• Process
• The Organization
• Staffing
• Interface Design
• Code
• Words
• Pricing and Signup
• Promotion
• Support
• Post-Launch

Download Free PDF / Read Online