The Art of CRM

In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance. Through clear processes, actionable advice, and informative case studies, this book teaches you to design successful CRM systems for your clients. (Limited-time offer)

Table of Contents

• What is CRM?
• Getting to Know Your Customer
• Conceptualizing the CRM Design from Business Requirements
• Architecting Your CRM Solution – Preparing for Today and Tomorrow
• Utilizing Artificial Intelligence and Machine Learning in Your CRM STRATEGY
• GDPR and Regulatory Compliance
• CRM Integration Strategies
• Cloud Versus On-premise Versus Hybrid – The Deployment of a CRM Platform
• CRM Differentiators

Download Free PDF / Read Online