In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance. Through clear processes, actionable advice, and informative case studies, this book teaches you to design successful CRM systems for your clients. (Limited-time offer)
Table of Contents
- What is CRM?
- Getting to Know Your Customer
- Conceptualizing the CRM Design from Business Requirements
- Architecting Your CRM Solution – Preparing for Today and Tomorrow
- Utilizing Artificial Intelligence and Machine Learning in Your CRM STRATEGY
- GDPR and Regulatory Compliance
- CRM Integration Strategies
- Cloud Versus On-premise Versus Hybrid – The Deployment of a CRM Platform
- CRM Differentiators
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Publisher: Packt Publishing
Published: May 2019
File size: –
Number of pages: 360
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Free as of 05/17/2022.