From Voices to Results – Voice of Customer Questions, Tools and Analysis

From Voices to Results – Voice of Customer Questions, Tools and Analysis gives you a framework to understand what products and features your customers need, or will need in the future. It provides the tools to conduct a VoC program and suggests how to take the customer input and turn it into successful products. (Limited-time offer)

Table of Contents

• Solving Problems and Driving Value with VoC
• VoC in the Product Development Process
• Laying the Groundwork
• Gathering the Customer Needs for Your Product
• The Interview Process – Preparation
• The Interview Process – The Interview
• Understanding the Customer’s Voice
• Validating the Customer’s Voice
• Completing the Circle – Using the Customer’s Voice in Your Organization

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