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You are here: Home ▶ Limited-Time Offers ▶ Data Science for Marketing Analytics

Data Science for Marketing Analytics

November 28, 2021

Data Science for Marketing Analytics

Data Science for Marketing Analytics covers every stage of data analytics, from working with a raw dataset to segmenting a population and modeling different parts of the population based on the segments.(Limited-time offer)

 

Table of Contents

  • Data Preparation and Cleaning
  • Data Exploration and Visualization
  • Unsupervised Learning: Customer Segmentation
  • Choosing the Best Segmentation Approach
  • Predicting Customer Revenue Using Linear Regression
  • Other Regression Techniques and Tools for Evaluation
  • Supervised Learning: Predicting Customer Churn
  • Fine-Tuning Classification Algorithms
  • Modeling Customer Choice

Download Free PDF / Read Online

Author(s): Tommy Blanchard , Debasish Behera , Pranshu Bhatnagar
Publisher: Packt Publishing
Published: March 2019
Format(s): Online
File size: –
Number of pages: 420
Download / View Link(s): This offer has ended.
Free as of 11/28/2021.

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