Data Mining for the Masses

In Data Mining for the Masses, professor Matt North—a former risk analyst and database developer for eBay.com—uses simple examples, clear explanations and free, powerful, easy-to-use software to teach you the basics of data mining; techniques that can help you answer some of your toughest business questions.

Book Description

Topics included: Introduction to Data Mining and CRISP-DM 3 • Organizational Understanding and Data Understanding • Data Preparation • Correlation • Association Rules • k-Means Clustering • Discriminant Analysis • Linear Regression • Logistic Regression • Decision Trees • Neural Networks • Text Mining • Evaluation and Deployment • Data Mining Ethics.

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