Information Systems: A Manager’s Guide To Harnessing Technology

Information Systems: A Manager's Guide To Harnessing Technology

Free online book “Information Systems: A Manager’s Guide to Harnessing Technology” is intended for use in undergraduate and/or graduate courses in Management Information Systems and Information Technology.


One of BusinessWeek’s “Professors of the Year”, John Gallaugher of Boston College, brings you a brand new Management Information Systems textbook that teaches students how he or she will experience IS from a Managers perspective first hand through interesting coverage and bleeding-edge cases.

At a time when technology is in the headlines of every major business publication, students consistently rank IS among the least appealing courses in the management curriculum. Information Systems: A Manager’s Guide to Harnessing Technology aims to change that.

Table of Contents

  • Zara: Fast Fashion from Savvy Systems
  • Strategy and Technology
  • Netflix: David Becomes Goliath
  • Moore’s Law and More: Fast, Cheap Computing and What It Means for the Manager
  • Understanding Network Effects
  • Peer Production, Social Media, and Web 2.0
  • Facebook: Building a Business from the Social Graph
  • Google: Search, Online Advertising, and Beyond…
  • Understanding Software: A Primer for Managers
  • Software in Flux: Partly Cloudy and Sometimes Free
  • The Data Asset: Databases, Business Intelligence, and Competitive Advantage

Book Details

Author(s): John Gallaugher
Format(s): HTML
Link: Read online.

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